Illustrative example
Membership Organisation
Service 3 — Charity & Public Sector
Public information and members-only content were competing on one page — separated with a clearer information architecture.
Challenge
Public information for prospective members and members-only content for existing ones were competing for space on the same pages, confusing both audiences.
Approach
A clearer information architecture separating public and members' content, with a governance-ready CMS the organisation's own team can run.
Outcome
Two audiences, two clear journeys — and a site the membership team can update without developer help.
Service used
Service 3 — Charity & Public Sector — learn more →
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